Thought of, cultured, and curated in Barcelona, Spain
SATO is a street style brand fabricated and designed in order to pioneer the mix between European fashion and Japanese style.
We created this brand as a means of expression through fashion and design. Having this be a passion project we wanted to have the simplistic yet intuitive designs that we wanted them to have, not to be influenced by any third party.While having and aesthetic appeal, the name derives from a deeper standpoint. In the Japanese language, SATO translates to home or house. We wanted to create a brand where while expressing our clothes not only would you emphasise the Japanese culture, but also feel welcomed and at home.